Effective Date of Current Policy:10/04/2016
“Personal Information” means information that alone or when in combination with other information may be used to readily identify, contact, or locate you, such as: name, address, email address, or phone number. We do not consider Personal Information to include information that has been anonymized so that it does not allow a third party to easily identify a specific individual.
THE SITE COLLECTS YOUR INFORMATION
We collect Personal Information when you choose to provide it to us including when you:
- Purchase a Product
- Use the Site
- Communicate with Us
We also collect Personal Information by using cookies, pixels, server logs, and other similar technology as you use the Site. Please note that we may use third party service providers to help operate the Site and these third party service providers may collect Personal Information from our Site as well.
Registering an Account:
The Site gives you the option of creating a user account (an “Account”). If you decide to create an Account, you will provide us with certain Personal Information, such as your username and password. You are not required to register to use the Site.
Purchasing a Dixie Foam Bed product.
When you purchase a Dixie Foam Bed product using the Site, you are given the option of logging into an Account or checking out as a guest. In either case, when you purchase a Dixie Foam Bed product, you must provide us with Personal Information, such as your name, email address, and shipping address.
When you make payments through the Site, you may need to provide Personal Information to our third-party service providers. Such Personal Information may include sensitive Personal Information, such as your credit card number.
Using the Site.
We collect information you post through the Site. For example, when you post a review of a Dixie Foam Bed product on the Site or refer a friend to DIxie Foam Beds using the Site, the Site will collect the information you provide in your submission to the Site, including any Personal Information. If you choose to submit content to any public area of the Site, such content will be considered “public” and will not be subject to the privacy protections set forth herein.
Communications with Us.
We may also collect Personal Information from you when you communicate with us.
By providing your email address to us, you expressly consent to receive emails from us. We may use email to communicate with you, to send information that you have requested or to send information about other products or services developed or provided by us or our partners, provided that, we will not give your email address to another party to promote their products or services directly to you without your consent. If you contact us, we may keep a record of that correspondence.
The Site collects and stores information that is generated automatically as you use it, including your preferences and anonymous usage statistics. This information may include Internet protocol (IP) addresses, browser type, Internet service provider (ISP), referring/exit pages, the files viewed on our site (e.g., HTML pages, graphics, etc.), operating system, date/time stamp, and/or clickstream data. We use this data to analyze trends in the aggregate and administer the site. Non-personal information that we passively collect may be combined with other information about you, including Personal Information.
Information Provided by Third Parties. Dixie Foam Beds may supplement the information we collect from you with additional records received from third parties in order to enhance our ability to serve you, to tailor our content to you, and to offer you information that we believe may be of interest to you.
HOW DIXIE FOAM BEDS USES YOUR INFORMATION
We use Personal Information to:
- Facilitate and improve our services and communicate with you.
- Aggregate information and non-personally identifying information for any purpose, including for marketing purposes.
Internal and Service-Related Usage.
We use and retain information, including Personal Information, to improve and facilitate the Site and our services. We may also use such data to help us deliver targeted advertising to consumers that is displayed on both Dixie Foam Beds websites and unaffiliated websites, to analyze interactions with and performance of our Site, to measure the effectiveness of advertising on behalf of our advertising partners, and to identify the audience most likely to respond to an advertisement. We may also use data from third parties (such as data vendors) pursuant to their own privacy policies, and enhance information (including Personal Information) that we have collected with such third-party data. We believe that the use of such information is helpful to providing users with better services. However, if you would like to opt-out of these interest-based advertisements, please follow the opt-out process described below under “Choice.”
We may send email to the email address you provide to us to verify your account and for informational and operational purposes, such as account management, customer service, or system maintenance.
We may use information, including Personal Information, to facilitate transmittal of information that may be useful, relevant, valuable or otherwise of interest to you.
DIXIE FOAM BEDS MAY DISCLOSE YOUR INFORMATION
We may share your information with our third-party service providers to comply with legal obligations to protect and defend our rights and property and with your permission.
We do not share your Personal Information with third parties for those third parties' marketing purposes unless you first agree to such sharing (either by opting in or choosing not to opt-out at the time we provide the choice).
We Use Vendors and Service Providers. We may share Personal Information with our vendors and service providers. These third-parties provide services on our behalf to help with our business activities. These third-parties are authorized to use your Personal Information only as necessary to provide these services to us.
We may allow access to other data collected by the Site to facilitate transmittal of information that may be useful, relevant, valuable or otherwise of interest to you.
As Required by Law and Similar Disclosures
We may access, preserve, and disclose your Personal Information, other account information, and content if we believe doing so is required or appropriate to comply with law enforcement requests and legal process, such as a court order, government request, or subpoena. We may also access, preserve, and disclose your Personal Information, other account information, and content if we believe in good faith that disclosure is necessary to protect yours’, ours’ or others’ rights, property, or safety, or investigate fraud.
Security of Your Information
By using the Site or providing Personal Information to us, you agree that we may communicate with you electronically regarding security, privacy, and administrative issues relating to your use of the Site. If we learn of a security system’s breach, we may attempt to notify you electronically by posting a notice on the Site or sending an e-mail to you. You may have a legal right to receive this notice in writing. To receive free written notice of a security breach (or to withdraw your consent from receiving electronic notice), please email us at email@example.com
We will retain your information for as long as your account is active or as needed to provide you services. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
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